BUSINESS TRENDS: CLEAR CHANNEL HAS A NEW NAME

By: Taylor Kennedy (January 12, 2012)

Clear Channel Communications has changed its name to Clear Channel Media & Entertainment, according to sources. The media giant stated that the name change was needed to better reflect the diverse ways the company delivered content to its listeners in the digital age. "Radio is both our history and the foundation upon which we will grow our company moving forward," John Hogan, CEO of Clear Channel Media and Entertainment, remarked. "That will not change. Clear Channel Media and Entertainment represents our evolution as we prove our relationship with our listeners is so much more than just our transmitters and towers,” he continued.

Although the company has boosted endeavors such as iHeartRadio and its stations on XM, they are still focused on their 850-plus radio stations to remain the heart of their business. “We will continue to serve our increasingly diverse audiences and local communities with the best content - music, news, emergency information and public service - wherever they expect it, while supporting advertisers, strategic partners, music labels and artists with creative, multi-platform marketing opportunities that reach, activate and engage target audiences like no one else,” Hogan further added.