By: J.R. Tyler (January 17, 2012)

The father of newborn, Blue Ivy Carter, has signed a multi-year agreement with Duracall to be the face of their latest product, the Duracell Powermat JV. Furthermore, he also became an investment partner with the company that specializes in portal energy along with the global deal. "I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," Jay-Z said in a statement. "I'm partnering with Duracell Powermat because they're providing the solutions for the future,” he added.

According to the press release, Jay-Z was spoken highly of by the executives of Duracell and Powermat on selecting him as the voice of their joint venture. "The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, the President of Duracell, P&G. "When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat."

Ran Poliakine, CEO of Powermat Technologies, stated that "Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story.” He continued by insisting that there “is no better face or voice that can move people to adopt a new paradigm in power delivery.” The rapper is not a stranger to business and has accumulated a number of ventures with corporate companies such as Reebok, Bing, and Hewlett Packard. When it comes to business, Jay-Z is reigning supreme.