Next year will be prime-time for political advertisements and a number of online companies are prepping up to take a share of the revenue that these ads can generate. One such company that is eager to get a slice of the political pie is Pandora, a prominent music streaming service. What makes Pandora a goldmine for political ads is its ability to target consumers based on the data gathered by the company when users sign up for the site's services. They can target specific geographic areas that correspond with their users making the ads more efficient. "We are starting to speak the same language as campaign strategists," says Pandora's chief revenue officer John Trimble.

During the last presidential election, political ads reached $2.6 billion and it is estimated that next year's political bidding will nearly double that amount according to WPP PLC's Kantar Media. Although most of political spending for advertisements will be spent on television, estimated to be around $3.3 billion dollars worth, online political ads could generate close to $700 million. Pandora, which hasn't turned a profit yet, is yearning to receive a chunk of that ad revenue.

The new targeted ad product will be added to the age, gender, and ZIP Code targeting data that the company has already offered its marketers since 2008. Besides for offering previously offered services and having ads run on its mobile applications, Pandora will allow only one audio ad per break providing an advantage over most online outlets that are littered with ad campaigns. This benefit may prove to be effective enough to secure a descent share of online political ads this coming up year for the company.